Clinique revolutionised skincare when they launched in 1968, with their iconic (and still best-selling) Dramatically Different Moisturising Lotion and 3-Step Skin Care System. Now, they've done it again by launching the mother of all beauty counters: the Experience Bar.
After launching 'Service As You Like It' earlier this year, which gave customers the freedom to choose their shopping experience based on their individual needs and moods - no more chatting if you simply wanted to grab a product and go - the Experience Bar is a veritable 'Beauty Counter 2.0,' or perhaps the Willy Wonka of beauty counters.
Love a DIY approach? Self-guided iPad diagnostic tools are available in 11 languages and process over 180,000 product combinations to create a personalised recommendation that precisely matches your skincare needs. There's also a chart of best-selling products and plenty of areas to explore, play and discover. It's ridiculously fun, fabulously informative and the perfect way to get in the mood to do a little Christmas shopping - we have our eye on the new Chubby Stick Intense Moisturising Lip Colour Balm (£16, pictured) - the same hit lip crayons, which now come with more intense colour and coverage. Mwah! See you there...
The Clinique Experience Bar is the first in Europe and is open at Selfridges W1 in London now. clinique.co.uk
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