What is it?Jo Malone Velvet Rose & Oud, £95 at jomalone.com (0870 034 2411)
Why everyone is talking about it:The latest fragrance from Jo Malone is limited edition, so get it while you can!
What's the story:The intensity of the velvet rose element of this new fragrance is wonderfully intoxicating (in a good way) and for fans of the classic Jo Malone fragrance Red Roses, this is another way to take your love of the rose in a new direction with the addition of oud, which has smoky, woodsy notes that work beautifully with the rose.
Why EL loves it:A perfect addition to the rose family that you can layer with other fragrances to create your perfect scent.
Verdict:An absolute must for fragrance fans.