What is itSTRIP waxing bar at Topshop Oxford Circus, London
What it doesWaxing: never the most joyful experience, but things have got a whole lot easier and far more comfortable since the launch of STRIP waxing boutiques and their revolutionary approach, which have recently launched at Topshop's London flagship store.
First there's the treatment rooms: think less scary and clinical, more opulent baroque. Each is designed to match your particular scented wax of choice - from lavender to chocolate and hazelnut - in a cool, kitsch way. The therapists are friendly, professional and most important - fast. Best of all, the application and wax removal is positively pain-free (honestly!). Think of a gentle peel rather than a 'rip', which results in less stinging, redness and problem re-growth. We barely flinched during the whole process, contentedly watching the Sex and the City re-run helpfully playing on a flat-screen in front of us.
Key ingredientsSTRIP uses hot wax and strip wax from Lycon, made with natural ingredients and aromatherapy oils. Lycon also produce a great range of after-care products, from cleansers to ingrown hair solutions, all of which are available to buy.
Why EL loves itSTRIP turns a rather mundane beauty treatment into a veritable luxury experience. Their bikini wax is the best EL has ever had: quick and painless.
VerdictThe bikini wax with the boutique experience.
AddressSTRIP at Topshop, 36-38 Great Castle Street, Oxford Circus, London, W1W 8LG