The question 'what's your favourite colour?' is often smirked at for being so silly, but a new book reveals just how influential colour is on our lives and the decisions we make.
Colour has the power to transform our moods, and in turn our emotions and decisions, often subliminally (think of how a white flag equals surrender). Just like babies, adults are stimulated by colour, with 80% of the information we receive coming from our eyes.
Charting each individual colour through its history and influence Colour: a Journey is beautifully photographed and written by stylist, fashion editor and passionate traveller Victoria Alexander. Her aim? To inspire you to make creative choices with your wardrobe, your home and your life at large through the colours that you choose. Colour us happy...
Colour: a Journey by Victoria Alexander (Murdoch Books, £16.99) is out now.
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