Name:Jess Stanger Crosby, 36, owner of Stanger's Cookshop, Newcastle upon Tyne
Wearing:Boden cardigan; El Ganso dress; Tom Ford sunglasses; Mulberry bag; Russell & Bromley shoes.
She says:"When my eldest daughter started school, I felt scruffy compared with other mums in designer clothes and bought myself a few new outfits. I felt I had to up my game. Now she's in year three, I think I've chilled out."
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