The rustic trend started in restaurants: think bare brick walls, exposed lightbulbs and distressed finishes. So it was only a matter of time before the utilitarian look found its way into our homes.
Enter Ikea. The Swedish homes giant has reflected on its Scandinavian roots to create a new collection (available in stores from 1 August) that has industrial trend nailed. The secret? Traditional materials like clay, metal, and cotton paired with plenty of quirky, personal touches.
Looking for decorating ideas to get this look for your own home? Pay special attention to using a variety of textures, and use a vibrant accent colour such as red or turquoise. We'll be pinning this look to our favourite Pinterest board... how about you?
Fjell Bed, £345 at Ikea. In stores from 1 August.